Advertisement research about Apple advertisement

    The purpose of advertising and advertisements is to sell a product or service

any. To be able to do quality advertising, we have to attend to some essential steps, such as:

    1. Identify the target audience. We have to take into account that the ad is aimed at a group of people, we should be able to target that audience according to some requirements to make it easier to call attention to the product you want to sell. If I stick to my audience-

target as much as possible. the more likely I am to get good publicity.

    2. Describe the target audience. After identifying my target audience, we must mention other aspects, such as age group, gender, education of these people, the economic conditions, live in the countryside or in the city, type of products consumes, etc. If I can detail my audience well-

target, I can achieve a very effective campaign.

    3. In this step we need to understand what kind of relationship my target audience with the product or service that I intend to sell. If you are a known / unknown product/service to him, if he used/did not use that product or service, the benefit of the service/product, etc., is recognized.

    4. A very important step is to understand what our competition is. If there are other companies that offer the same as me, which prices practice, what kind of advertising do they offer, what kind of reaction will they have to my product, etc.

    5. A market study must also be carried out, which allows us to understand how our product/service fits into the market. It's something innovative and totally new? Is it an old product? It is already known by consumers? Etc.

    6. After doing a study of all the data we can get, then we think of developing a strategy that takes into account three data fundamentals: the company, the customer, and the competition.

When we think of advertising itself, then we think that we should create a slogan. It must be brief and retained in the ear. Must have a sound good and be simple. It must be something that attracts consumer attention and that attach it to the product that is offered, and, if applicable, that is different from the competition in some way. We must use some advertising techniques to build our advertising persuasion, which aims to make the consumer believe that your product it's good. Even if the competition offers something similar, we must show what stands out in our product/service. Some techniques used can be repetition, common sense, humor, a sense of urgency. You should also pay attention to the images you are going to use. Should be appealing in some way and be well framed with the text that we created. This text should contain all relevant information about our product/service.

    Finally, we must take into account what is the support of our ad, this it is if it is for posters, radio, television, the internet, etc.

    Apple Inc. is an American multinational technology company that designs, develops, and sells consumer electronics, computers, and online services. It is also known for its ads since the 1980s. Apple ads are well known, but they are also the target of much controversy.

Apple Ads:

1984 - Super Bowl (video)

1990 - Think different

2002 – Campanha Switch (video)

2006 – Get a Mac (video)

Sources:

https://pt.wikihow.com/Criar-um-An%C3%BAncio-Publicit%C3%A1rio 

https://www.dlojavirtual.com/dicas/cinco-dicas-para-fazer-um-anuncio-perfeito/ 

https://en.wikipedia.org/wiki/Apple_Inc._advertising