Creating a Customer Profile

In class, we made an exercise about creating a customer profile of someone. We were put into pares and asked to ask questions to our pare. Here are the questions and answers from my person:

Creating a Customer Profile: Maria

Age: 18

Gender: Female

Marital Status: Single

Location: the UK

Occupation: Student

Annual Income: As you are students this is more difficult to quantify as some of you will have extensive help from parents and some of you may work and have very little spare income. So you may prefer to ask the average amount each week to spend on non-essential items: None

Education: High school

Behaviour - Where does your partner usually shop? high street; What does your partner spend their money on? Almost everything; Do they shop often or infrequently? Often; Do they browse and investigate first or impulse buy? Impulse

What goals/wants do they have when shopping? Good quality

What are the pain points? I.e. what prevents or puts off your partner from purchasing? Cheap quality, too cheap to be good, fake products

What are their motivations? (look at the example above) vouchers/offers/sales? Personalisation of experience? Savings? She sees a product, she buys

What devices does your partner use? Computer, card payment


After these questions, I had to say what key strategies would I employ to entice my partner to buy? Seeing from all the answers above is not that hard to picture a product that would satisfy. My product should:

• Be for people that are 18
• For Female public
• Around the UK market
• Useful or entertaining for someone as a student
• My product can be sold in High street
• It needs to have a legit breading, have a good value 
• Doesn't sound like a scam and too good to be true
• Accepts card payment via computer

Of course, I wanted to interest Maria only to buy my product, but I can take this and do it for my own project.

Because my project is an animation and not a shopping product, I will add some different topics to the description. 

My Project has the following:

• All ages can watch, but it's meant for teens between 15 and 18
• All sexes
• Animation with some Japanese and English (UK) language 
• It will target people that like the themes of Space, Sci-fi, Robots, AI, and Adventure
• The animation is for entertaining porpuses
• The product will present what the public is expecting
• For people that enjoy the style of Manga or Anime

The list is smaller for a few factors. The first being that it will be free and it isn't a product that you fiscally own, so it makes it difficult to say if it's good quality or not, or the place that they would get my product. Overall, I think this is a very good description of my project on a Customer view that is interested in my animation.