Creating a Customer Profile
In class, we made an exercise about creating a customer profile of someone. We were put into pares and asked to ask questions to our pare. Here are the questions and answers from my person: Creating a Customer Profile: Maria Age: 18 Gender: Female Marital Status: Single Location: the UK Occupation: Student Annual Income: As you are students this is more difficult to quantify as some of you will have extensive help from parents and some of you may work and have very little spare income. So you may prefer to ask the average amount each week to spend on non-essential items: None Education: High school Behaviour - Where does your partner usually shop? high street ; What does your partner spend their money on? Almost everything ; Do they shop often or infrequently? Often ; Do they browse and investigate first or impulse buy? Impulse What goals/wants do they have when shopping? Good quality What are the pain points? I.e. what prevents or puts off your partner from purchasing? Cheap quality...